Beer day

Originally started in the United States, in Santa Cruz, California to be exact, Beer Day had begun with the purpose of celebrating the craft of brewing. And it was also created with the intention of showing appreciation for those involved in the making of beer. The day then quickly expanded to include celebrations of bartenders and other beer technicians as well. 

Not only did Beer Day expand in scope, but in size as well. It quickly began gaining international recognition and following within only one short year. Between 2007 when it was started in Santa Cruz, and where it currently is now– celebrated in 207 cities, 50 countries and on 6 continents all across the globe!

Diverse and new experiences are the hallmark of Beer Day, which means that everyone is encouraged to share various techniques on making beer, with how to enjoy it. In addition, there are also the various foods and activities that go along with it, to celebrate this enjoyable day of brewing skill and beverage enjoyment.

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How to Celebrate International Beer Day

In honor of the day, consider hoisting up a different type of beer than the usual. Our Italian specialty the Peroni Nastro Azzurro is a winner and goes well by itself or accompanying a meal.